Brand Identity
Logo
Primary mark: Circular badge with lime green ring, black center, ☢ radiation symbol, bridge silhouette, mountain backdrop
Text lockup: "Hudson Valley" arced top, "Radon" arced bottom
Minimum size: 48px width for digital, 0.5" for print
Clear space: Minimum 1/4 logo width on all sides
Taglines
Don't Risk It! Test It!
Primary tagline — use on all marketing materialsWhat's Your Level?
Secondary tagline — email signatures, social mediaParent Company
Hudson Valley Radon operates under Granite Inspection Group.
Color Palette
Classic Brand Colors
Modern Atlas Colors
Semantic & UI Colors
Typography
Inter
Primary typeface — body text, navigation, UI elements
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Playfair Display
Classic display typeface — section headings, hero titles
Don't Risk It! Test It!
Don't Risk It! Test It!
Type Scale (Classic)
Space Grotesk
Modern Atlas body typeface — UI, navigation, body text
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Professional radon testing and mitigation services.
Cormorant Garamond
Modern Atlas display typeface — hero titles, section headings
Don't Risk It! Test It!
Don't Risk It! Test It!
Type Scale (Modern Atlas)
Web Components
Buttons
Classic Theme
Modern Atlas Theme
Specs: Border radius: 12px (rounded-xl). Padding: 12px 24px. Font: Inter Bold 14px. Icon gap: 8px.
Cards
Classic Service Card
Radon Air Testing
Professional CRM testing — ELAP #11923 certified lab.
Modern Atlas Service Card
Radon Air Testing
Professional CRM testing — ELAP #11923 certified lab.
ELAP-backed reporting
Card Specs: Border radius: 16px (rounded-2xl) classic / 2rem (rounded-[2rem]) atlas. Padding: 24px. Classic: bg-white/5, border-white/10. Modern Atlas: bg-[#fffaf2], border rgba(29,49,42,0.12), editorial shadow. Hover: translateY(-6px), increased shadow.
Badges & Tags
Certification Badges (Classic)
Status Pills
Layout & Spacing
Container
- Max width:
max-w-7xl(1280px) - Padding:
px-4 sm:px-6
Sections
- Vertical padding:
py-16 md:py-24 - Card grid gap:
gap-6 - Section heading bottom:
mb-14
Service Cards Grid
- 1 col mobile → 2 col sm → 4 col lg
grid-cols-1 sm:grid-cols-2 lg:grid-cols-4
Border Radius Scale
- Buttons:
rounded-xl(12px) - Cards:
rounded-2xl(16px) - Modals:
rounded-2xl(16px) - Badges:
rounded-full
Email Guidelines
Email Signature Template
Best Regards,
Michael Christophides
Chief Inspector & Laboratory Director
Hudson Valley Radon
What's Your Level?
📞 855-HV-RADON (855-487-2366) | 845-635-2552
📧 michael@hudsonvalleyradon.com
📍 2600 South Rd Ste. 44-322, Poughkeepsie, NY 12601
🌐 www.hudsonvalleyradon.com
NYSDOH • NRSB • NRPP • AARST • IEA • ELAP #11923
Email Communication Standards
Appointment Confirmations
- Include appointment date, time, and property address
- Request prior radon test results if available
- Include seasonal reminders (snow/ice clearance)
- Attach payment instructions
Payment Emails
- Send from: michael@gigrp.com
- Clearly state: Check, cash, or EFT (Zelle/HVSEND)
- Include: "Payment is due at time of services performed"
- Note: NO credit cards, Venmo, PayPal, or wire transfers
Tone & Sign-off
Use: "Best Regards, Your Radon Professionals at Hudson Valley Radon"
Vehicle / Fleet Branding
Van Wrap Layout
Upper Panel
Dark/black background with residential home imagery — reinforces "it's in every home" messaging. House graphic spans the upper third.
Mid Band — Primary Headlines
- "What's Your Level?" — yellow-green headline, top of mid section
- "CAN'T SEE IT, TASTE IT OR SMELL IT" — bold yellow, largest text on wrap
- "…and it's in EVERY HOME" — yellow-green, sub-headline
Lower Panel
Earth/soil texture fading to dark. Green radon vapor flame graphics rising from ground level — ties radon to the earth visually.
Contact & Service Strip
Phone & URL
Driver-side mid-panel: 845.635.2552 and HVRadon.com in white/light text on dark background. Always visible and legible.
Service Bar
Bottom strip with four service pillars separated by diamond markers:
Color Palette on Vehicle
Fleet Taglines & Copy
"What's Your Level?"
Primary question hook
"CAN'T SEE IT, TASTE IT
OR SMELL IT"
Awareness headline
"Don't Risk It!
Test It!"
CTA tagline (shared with web)
Vendor: DB Graphics by Looker Vinyl Co. Wrap style: full coverage Sprinter van. Maintain consistent messaging across all fleet vehicles.
Voice & Tone
Authoritative
We speak with confidence backed by certifications, lab credentials, and years of experience. We are the experts.
Approachable
We explain complex topics simply. No jargon overload. Homeowners should feel comfortable, not intimidated.
Urgent
Radon is serious. Our language conveys appropriate urgency without fearmongering. "Don't Risk It!" — but also "we're here to help."
Transparent
Clear pricing expectations, payment terms, and process explanations. No surprises. Certifications displayed prominently.
Do's and Don'ts
✅ Do
- "Schedule your radon test today" — clear call to action
- "Every home has radon" — factual, educational
- "NYS certified professionals" — credential-forward
- "We'll walk you through the process" — reassuring
- Use "Don't Risk It! Test It!" consistently
❌ Don't
- "Your home might kill you" — excessive fear
- "We're cheaper than competition" — no price wars
- Guarantee specific radon levels — results vary
- Use medical claims without attribution
- Disparage DIY kits — focus on our advantages instead
Quick Reference
| Item | Value |
|---|---|
| Business Name | Hudson Valley Radon |
| Parent Company | Granite Inspection Group |
| Primary Phone | 855-HV-RADON (855-487-2366) |
| Secondary Phone | 845-635-2552 |
| General Email | michael@hudsonvalleyradon.com |
| Payments Email | michael@gigrp.com |
| Address | 2600 South Rd Ste. 44-322, Poughkeepsie, NY 12601 |
| Website | www.hudsonvalleyradon.com |
| Primary Tagline | Don't Risk It! Test It! |
| Secondary Tagline | What's Your Level? |
| Certifications | NYSDOH, NRSB, NRPP, AARST, IEA, ELAP #11923 |
| Payments Accepted | Check, cash, Zelle, HVSEND |
| NOT Accepted | Credit cards, Venmo, PayPal, wire transfers |
| Hours | Mon–Fri: 9 AM–5 PM / Sat–Sun: Closed |
| Service Area | 8 NY counties + CT (Litchfield, Fairfield) + Western MA |
| facebook.com/hudsonvalleyradon | |
| Tech Stack | Tailwind CSS + Alpine.js + AOS |
Social Media Guidelines
Profile & Cover Standards
Profile Photo
Use the circular logo badge on a black background. Ensure the lime green ring is clearly visible at small sizes.
Cover Photo Dimensions
Cover Photo Design
Black background, logo left-aligned, "Don't Risk It! Test It!" in white with "Test It!" in brand green. Phone number on the right: 855-HV-RADON.
Post Templates & Content
Post Image Style
Content Pillars
Hashtags
#HudsonValleyRadon #RadonTesting #RadonMitigation #DontRiskItTestIt #WhatsYourLevel #RadonAwareness #NRPP #ELAP11923 #HudsonValley #NYRadon
Sample Social Post
Did You Know?
Radon is the #1 cause of lung cancer in non-smokers
Every home has radon. The only way to know your level is to test.
855-HV-RADON | hudsonvalleyradon.com
Caption Template
It's colorless. Odorless. And it could be in YOUR home right now.
The only way to know is to TEST. 🏠
📞 Call 855-HV-RADON to schedule your professional radon test today.
#DontRiskItTestIt #RadonTesting #HudsonValleyRadon #WhatsYourLevel
Post frequency: 2–3× per week. Best times: Tue/Thu 10 AM, Sat 9 AM.